WRC A FULL 2016
WRC TV PRESENTS BROADCAST PLANS AT SPORTEL CONVENTION.
WRC TV presents broadcast plans at Sportel convention
·WRC Promoter hosts global TV executives at influential Monaco event
·Broadcast framework detailed for exciting new WRC era
·Fresh and renewed partnerships in place for 2017 season
·Audience figures rise across major TV markets
Munich, 24 October 2016 – WRC Promoter will outline TV proposals for the FIA World Rally Championship at this week’s Sportel business convention in Monaco.
Senior management will meet executives from the global sports media industry at the four-day event to present the championship’s programmes and broadcast content ahead of the beginning of an exciting new WRC era in 2017.
The convention follows the conclusion of new broadcast agreements, the renewal of existing contracts and increased viewing figures during the first half of the 2016 season.
WRC Promoter details 2017 programme framework
Sportel is acknowledged as the must-attend convention for sports media industry leaders. WRC Promoter will explain broadcast plans to sync with the introduction next year of more powerful and dynamic World Rally Cars, alongside the return of Toyota, one of the world’s biggest automotive companies.
Highlights of the 2017 broadcast plans are:
·More programmes available to broadcasters, including more and regular live action shows.
·Extended coverage of the victory podium following live screening of Sunday’s rally-closing Power Stage.
·Increased analysis and behind-the-scenes insight, featuring interviews with drivers and experts.
·Additional news content, particularly for the WRC 2 and Junior WRC support categories, with tailor-made programmes for broadcast partners to cover national interests.
“We’ve been hugely encouraged by the global interest shown in WRC following the confirmation of the new-generation of World Rally Cars for next season,” said Ciesla.
“Sportel is where the world’s leading broadcasters come together to discuss content and we have meetings scheduled with big names from the TV industry at which we will explain our plans for even more compelling and dramatic television.”
Live WRC returns to free-to-air TV in Britain
Fans in Britain have the opportunity watch live action from this week’s Dayinsure Wales Rally GB (27 – 30 October) on both free to-air and pay TV networks for the first time in more than a decade.
BT Sport and terrestrial broadcaster Channel 5 will both screen extended coverage from Sunday’s (30 October) rally-concluding Brenig Power Stage, which starts at 12.08 GMT.
BT Sport will show daily highlights from the 12th and penultimate round and both networks will screen a post-event round-up show.
New TV agreements in Japan, Russia and Czech Republic
Japanese broadcaster TV Asahi will screen highlights from all 2017 rounds, as well as the final two rallies of 2016. Its free-to-air coverage will supplement the extensive content the WRC already enjoys on J Sports.
Buoyed by the anticipation of Toyota’s return to the WRC after a 16-year absence, J Sports will also host a Japanese language version of wrc.com, the official website of the FIA World Rally Championship.
In Russia, NTV Plus has recently added the WRC to its portfolio on the Match Arena channel. Czech channel O2 has extended its partnership into 2017 to broadcast WRC alongside major sports including soccer, basketball and ice hockey.
Further agreements for 2017 will be confirmed ahead of the new season.
Rising TV audience in powerhouse countries
Big audience increases in important TV markets during the opening half of 2016 have been reported by independent research agency Repucom.
The largest growth, compared with the opening half of 2015, was in Japan (127 per cent), primarily due to a big rise on the J Sports 3 channel.
Germany showed an 89 per cent increase thanks to growth on Sport 1. Coverage on Channel 5 helped Britain’s viewing figures move up by 44 per cent, while Sweden’s audience rose 22 per cent due to substantial growth on SVT1.
The Asia Pacific, African and North and South America regions also showed notable upsurges during the period, with Mexico’s audience increasing by 81 per cent.
“We’ve seen strong growth in many areas during the opening half of 2016,” said Ciesla. “It’s particularly pleasing that increases were recorded in major TV markets such as Japan, Germany and the UK.
“This reflects our increased use of the latest technology, such as DJI’s drones, to provide powerful imagery from amazing landscapes around the globe and deliver dramatic action from a new perspective that fans were not used to seeing,” he added.
Photograph caption: WRC Promoter managing director Oliver Ciesla (back) takes WRC TV’s 2017 broadcast plans to the Sportel conference in Monaco.
About WRC Promoter GmbH
WRC Promoter GmbH is responsible for all commercial aspects of the FIA World Rally Championship, including TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.
The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the stifling heat of Sardinia. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at 13 rallies spanning 15 countries and four continents. Additional championship information can be found at www.wrc.com, www.wrc.com/factbook/2015-2016/ and www.wrcplus.com.
Next rally: Dayinsure Wales Rally GB, 27 – 30 October 2016
PR and Communications Manager
WRC Promoter GmbH
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