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MICHELIN SIGNS NEW THREE-YEAR AGREEMENT WITH WRC

WRC A FULL 2016 / 2017

Michelin signs new three-year agreement with WRC.

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Michelin extends WRC commitment for three more years until 2019
French company named Official Tyre Supplier of WRC
Tyre firm targets 300th world rally victory in Spain this weekend
Exciting new 2017 regulations bring fresh challenges to engineers

Munich, 13 October 2016 – Michelin has signed a new agreement to extend its commitment to the FIA World Rally Championship for three more seasons.
The French tyre company and WRC Promoter have agreed an extension of their current partnership under which Michelin will be Official Tyre of the WRC until the end of 2019.

The agreement comes as Michelin bids to secure its 300th WRC victory at RallyRACC Catalunya – Rally de España this weekend, and stands on the verge of sealing its 50th world title in the drivers’ and manufacturers’ championships.

Michelin’s involvement in the WRC dates back to the inaugural championship in 1973. It has provided high-performance competition tyres to manufacturers for all but four seasons since then.
All the leading car manufacturers competing in the WRC use Michelin tyres to provide maximum grip, speed, performance and endurance on surfaces as diverse as hard packed gravel, slippery asphalt and frozen snow and ice covered tracks.

Under the new agreement, Michelin will enjoy prominent top-tier branding at all WRC rounds, as well as on championship materials and WRC Promoter’s digital communications outlets.
It will also continue to have a strong presence in the WRC’s service parks around the globe to maintain the existing relationship between WRC drivers and fans with its tyres.

Michelin motorsport director Pascal Couasnon said open competition between different tyre manufacturers was at the heart of the company’s commitment to the WRC.

“We are honoured to be working so closely with the factory teams and the confidence they have in us keeps driving us to design the best possible tyres,” he said.

“Our loyalty to the sport is also due to the close ties that exist between the discipline and everyday motoring, since the WRC features roads and tracks that are used by ordinary motorists.”

Couasnon said Michelin was excited by the task of producing tyres for the new generation of World Rally Cars which will enter the championship next season.
“The more powerful cars that are poised to make their debut in 2017 pose a fresh challenge for our engineers whose mission is to continue conceiving tyres that are not only increasingly competitive, but also safer and more versatile,” he said.

“For Michelin, competing in the next three WRC seasons will provide us with further opportunities to innovate and showcase our expertise.”
WRC Promoter managing director Oliver Ciesla said the new agreement would strengthen the WRC as it prepared for an exciting new era.

“I’m delighted Michelin has furthered its commitment to WRC for another three years,” he said. “Michelin was winning world rallies when the WRC started and more than 40 years later it is still on top of the podium, and hoping to reach two more landmarks this weekend.
“Michelin’s name is synonymous with the WRC. The tough and varied conditions that the WRC offers provide an ideal platform for the company to highlight the proficiency of its tyres in the heat of competition.”
ends

Picture caption: Michelin motorsport director Pascal Couasnon (left) and Oliver Ciesla, managing director of WRC Promoter, celebrate Michelin’s new agreement.

About WRC Promoter GmbH
WRC Promoter GmbH is responsible for all commercial aspects of the FIA World Rally Championship, including TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.
The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the stifling heat of Sardinia. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at 13 rallies spanning 15 countries and four continents. Additional championship information can be found at www.wrc.com, www.wrc.com/factbook/2015-2016/ and www.wrcplus.com.

Next rally: RallyRACC Catalunya – Rally de España, 13 –

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Mark Wilford
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WRC Promoter GmbH
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