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FIA WORLD RALLY CHAMPIONSHIP (WRC 2015): WRC LAUNCHES SMART TV APP EXCLUSIVELY ON AMAZON FIRE TV

WRC A FULL 2015

19 August 2015

FIA World Rally Championship launches Smart TV app exclusively on Amazon Fire TV.

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· Official FIA World Rally Championship TV app unveiled

· Exciting on demand WRC action now available via Smart TV

· Smart TV app marks next step in WRC’s digital strategy

· Exclusive launch on Amazon Fire TV, further platforms to come

Trier, Germany, 19 August 2015 – Rally fans can enjoy the excitement and drama of the FIA World Rally Championship on the big screen following this week’s launch of the official WRC Smart TV app.

The state-of-the art app provides sports fans with the opportunity to experience great WRC action on their Smart TV set whenever they choose. It is available from this weekend’s ADAC Rallye Deutschland, exclusively on Amazon Fire TV.

The app was produced by WRC Promoter, the commercial rights holder to the FIA World Rally Championship, and follows the launch of the official WRC app for smartphones and tablets in February 2014.

It includes free videos and the latest news from the official website at www.wrc.com, as well as live radio coverage, live text updates and results from all rounds of the championship as they happen.

WRC+, the championship’s interactive digital service, will also be available through the Smart TV app.

WRC+ offers up to three hours of live stages from each round in HD, with commentary and analysis from rally experts, plus up to two-and-a-half-hours of highlights programmes from each event. Dramatic cockpit video from the top teams and live maps allowing fans to track competitors through every stage in real time can also be accessed.

WRC Promoter managing director Oliver Ciesla said the app was the latest step in the company’s strategy of using the internet to enable fans to follow the thrills of the WRC when and where they chose.

“The new WRC Smart TV app is an innovative and exciting offer which not only allows us to better support our existing fans, but also gives us the opportunity to reach a new audience,” said Ciesla.

“Smart TV use is soaring globally and we can now bring WRC directly into families’ living rooms, potentially opening the sport to a different fanbase.

“Ever-improving internet access and new technology have added an extra dimension to the way in which people want to follow sport. The official FIA World Rally Championship Smart TV app is the latest means by which they can do exactly that.

“It marks the next step in WRC Promoter’s growth strategy for the championship and enhances our digital policy of making WRC available to fans across all devices whenever and wherever they want,” he added.

Technical support for the project is provided by Austrian company Laola1 and the Smart TV app will be available exclusively with Amazon Fire TV from ADAC Rallye Deutschland (20 – 23 August). It will be expanded to additional platforms in the near future.

WRC+ is available for 4.99 euros per month or 49.99 euros for a 12-month period via Amazon Fire TV and Amazon Fire TV Stick, as well as www.wrcplus.com and the official app on smartphones and tablets.

About WRC Promoter GmbH

WRC Promoter GmbH is a joint company of Red Bull Media House and the sportsman media holding. It is responsible for all commercial aspects of the FIA World Rally Championship, including broadcast formats, TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.

The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the stifling heat of Sardinia. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at rallies spanning 13 countries and four continents. More information can be found at www.wrc.com and www.wrcplus.com.

Next rally: ADAC Rallye Deutschland, 20 – 23 August 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mark Wilford
PR and Communications Manager
WRC Promoter GmbH

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Photos: Nico Meyer / NIM Images / Germany

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