WRC A FULL 2014
WRC Promoter appoints PR and Communications manager.
Munich, Germany, 20 October 2014 – WRC Promoter, the company responsible for all commercial aspects of the FIA World Rally Championship, has appointed Mark Wilford as its PR and Communications Manager.
Wilford has more than 25 years’ international motorsport experience in journalism and public relations. He takes up his appointment with immediate effect.
After training as a journalist, Wilford worked at several regional newspapers in England, winning a national sports writers’ award. He also covered rallying in Britain for several national newspapers.
He moved into public relations and managed Ford of Europe’s global motorsport media services team for 18 years, focused primarily on the company’s WRC programme. He has worked at over 250 WRC rounds.
Wilford’s motorsport experience also includes Formula 1 and World Touring Cars and he has written for the WRC’s official website since the start of 2013.
“We’re delighted to welcome Mark to our international team,” said WRC Promoter managing director Oliver Ciesla.
“He is a well-known and respected face within the WRC community and possesses vast experience of working alongside key stakeholders including the FIA, teams, media, rally organisers and sponsors.
“His appointment will strengthen our team as we continue to progress in our objective of increasing the WRC’s global exposure for the benefit of the sport’s fans and commercial partners,” added Ciesla.
About WRC Promoter GmbH
WRC Promoter GmbH is a joint company of Red Bull Media House and the
sportsman media holding. It is responsible for all commercial aspects of the FIA World Rally Championship, including broadcast formats, TV production and the marketing of global media and sponsorship rights. The Promoter also has responsibility to increase the field of participants and to propose the venues that form the FIA WRC calendar.
The World Rally Championship is the FIA’s premium rally series. WRC showcases authentic motorsport, high performance cars and the world’s best drivers competing in dramatic surroundings ranging from the ice and snow of Scandinavia to the stifling heat of Sardinia. Established in its current format in 1973, WRC participants battle for the drivers’ and manufacturers’ world titles at rallies spanning 13 countries and four continents. More information can be found at www.wrc.com and www.wrcplus.com.
Media WRC 2014
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